TL;DR

Marshland Software helped a brand-new HVAC business launch a professional website, set up Google Workspace and Google Business Profile, resolve an unexpected Google suspension, and go live across major local platforms — all before spending a dollar on ads.

The Background

Scottsdale AC Pros is a newly formed HVAC business based in Scottsdale, Arizona, specializing in professional residential and commercial air conditioning services. At the very start of the business, the client reached out to Marshland Software looking for guidance on how to get online the right way without overcomplicating things.

The initial goal was simple: start with a clean, one-page website that could scale as the business grew.

This approach is especially important for HVAC businesses operating in competitive markets like Scottsdale and the greater Phoenix area.

The Problem

Like many new businesses, Scottsdale AC Pros was still finalizing key pieces:

  • No logo or brand assets yet
  • Business licensing still in progress
  • No professional photos available
  • A desire to move quickly without creating problems later

Launching too early or out of order can cause long-term issues with Google, ads, and local visibility — especially for service-area businesses.

Branding & Early Setup

Gavin worked with a designer to create a full branding package, including logo, fonts, and colors. Having clear brand guidelines early made the website build efficient and consistent with other HVAC companies in the Scottsdale market.

As part of onboarding, Marshland Software set up Google Workspace and implemented an email marketing solution that integrated directly with the client’s existing CRM, Housecall Pro, and tied into our email marketing integration service.

HVAC Website & Local SEO Build

Once branding was complete, we moved quickly:

The only remaining blockers were business licensing approval and professional photos.

Email Marketing & CRM Integration

Scottsdale AC Pros was using Housecall Pro at a top-tier plan level, but email marketing was not included without an additional monthly cost.

Instead of adding another recurring expense, Marshland Software included email marketing as part of an ongoing managed service plan and built a direct integration between the website and Housecall Pro.

The final setup included:

  • Website contact form submissions flowing directly into Housecall Pro
  • Contacts automatically syncing into the email marketing system
  • A unified workflow where leads could be managed, followed up with, and marketed to without manual entry

To support immediate use, five starter email templates were created to help the client begin marketing without starting from scratch.

The Challenge: Google Business Profile Suspension

Because the Google Business Profile launch date was set in advance — and that date passed before the business was fully ready — Google automatically marked the business as open.

With no photos and the website not yet live, Google flagged the profile as potentially fraudulent and suspended it during the planned launch week.

This occurred just as the client was preparing to invest in Google Ads.

Resolution

Rather than delaying or abandoning the launch, Marshland Software acted immediately as part of our managed services support:

  • Collected and submitted full business documentation
  • Updated the profile to temporarily closed
  • Filed a suspension appeal without waiting for photos
  • Closely monitored the review process

Although the appeal response itself was unclear, the profile was reinstated shortly after review.

Once professional photos were ready, they were published across:

  • Google Business Profile
  • Yelp
  • Bing Places
  • Apple Maps
  • Nextdoor

Results: HVAC Website, Google Business Profile & Email Marketing

  • Website launched with professional branding
  • Google Business Profile reinstated and optimized
  • Business live across all major local platforms
  • Foundation in place for SEO and paid ads
  • Email marketing system integrated with Housecall Pro and the website
  • Client transitioned into ongoing website management and local SEO services

This project became the foundation for a long-term working relationship rather than a one-time build.

Client Feedback

“Josh did an exceptional job with our website buildout, SEO, and Google Business Suite setup. From start to finish, everything was handled professionally and efficiently. Communication was excellent and timelines were met early.”

Takeaway

Launching a business online is rarely perfect. What matters is having a partner who handles the unexpected, finishes what they start, and protects momentum.

Marshland Software focuses on long-term relationships — not just launches.

Services Used

Ready to Launch Your Business Online?

If you’re starting a service business and want your website, Google presence, and local listings set up correctly from day one, we can help.

👉 Contact us today or email hello@marshland.software