Local SEO Services

Stop guessing and start showing up where your customers are searching. Our local SEO services help small businesses get found online and turn searchers into customers.

Why does SEO matter for local businesses?

When someone nearby searches for what you offer—"plumber near me," "best coffee shop in Phoenix," "emergency dentist"—do they find you? If not, they're finding your competitors instead.
SEO isn't magic. It's about making sure Google understands what you do, where you do it, and why you're the right choice. It's claiming your Google Business Profile, keeping your info consistent across the web, optimizing your website pages for the words people actually search, and building trust signals that tell search engines you're legit.
Here's what happens without SEO: Your website sits buried on page 3 of Google. Customers find your competitors first. You lose business to companies that aren't necessarily better—just more visible. And all that time and money you spent on your website? Wasted if no one can find it.
With professional SEO, you show up consistently. When people search for what you offer, you're there. Your Google Business Profile looks polished and accurate. Your website pages target the right keywords. And over time, you build authority that keeps you ranking—bringing in customers month after month without paying for ads.

How we're different

Most SEO companies either promise instant results (spoiler: they can't deliver), or they drown you in reports full of jargon you don't understand. We're neither.

Our SEO services are built specifically for local businesses—contractors, law firms, medical practices, retail stores—who need real customers walking through their doors or calling their phones, not just vanity traffic numbers. We focus on the work that actually moves the needle, and we explain everything in plain language.

Local-First Strategy

We optimize for the searches that drive foot traffic, phone calls, and appointments in your service area—not nationwide keywords you'll never rank for.

Real Results, Not Fluff

We track rankings, traffic, and conversions—the metrics that actually matter to your business. No meaningless vanity stats or confusing reports.

Transparent Communication

No jargon, no smoke and mirrors. We explain what we're doing, why it matters, and how it's helping your business grow. Monthly reports you can actually understand.

Integrated with Your Care Plan

Because we already host and manage your site, SEO changes happen fast—no waiting on third-party developers or dealing with multiple vendors.

What's included in our SEO services

We focus on the fundamentals that drive local visibility: getting your business information consistent everywhere, optimizing your pages for the searches that matter, and building credibility that Google rewards.

Google Business Profile Optimization

We claim, verify, and optimize your Google Business Profile with accurate info, compelling descriptions, regular posts, and review management to maximize local visibility.

Keyword Research & Page Mapping

We identify the exact phrases your customers search for, then map them to your pages—or create new pages—so you show up for the right searches.

On-Page Content Optimization

We optimize page titles, descriptions, headings, and content to target local keywords naturally—no keyword stuffing, just smart, effective copy.

Local Citations & Directory Listings

We ensure your business name, address, and phone number are consistent across major directories and local sites—critical for local search rankings.

Technical SEO Improvements

We fix technical issues that hurt rankings—slow pages, broken links, missing schema markup, mobile problems, and crawl errors. The boring stuff that matters.

Local Link Building

We reach out to local organizations, chambers, and relevant sites to earn quality backlinks that signal trust and authority to search engines.

Monthly Reporting & Analytics

Clear monthly reports show your keyword rankings, traffic growth, conversion trends, and what work was completed. No fluff—just results you can track.

Quarterly Strategy Calls

Regular check-ins to review progress, adjust strategy, and plan the next quarter's priorities based on what's working and where opportunities exist.

Simple, transparent pricing

Our SEO services are designed to layer on top of any Care plan. Choose based on how aggressive you want to be with your local visibility.

Local SEO Lite

$495/month

Local visibility essentials: Keyword mapping, on-page optimization for up to 4 pages/month, Google Business Profile optimization with monthly posts, local citations setup and cleanup, 1 local link outreach per month, and monthly KPI reports.

Local SEO Growth

$995/month

Full-funnel local SEO: Everything in SEO Lite, plus on-page optimization for up to 8 pages/month, 1 new local landing page per month, ongoing technical SEO queue (schema, internal links, Core Web Vitals, 404 fixes), 2-3 local links per month, and quarterly strategy calls.

All SEO services require an active Care plan and hosting with Marshland—we don't manage what we don't host. View full pricing and details →

Ready to get found by local customers?

Let's talk about your business, your competition, and how SEO can help you show up consistently where it matters most.

SEO FAQs

Can I get SEO without a Care plan?

No, SEO add-ons require an active Care plan. Care ensures the technical work lands, pages stay updated, and we can deploy optimizations quickly. View Care plans.

How long before I see SEO results?

Local SEO typically shows initial improvements within 2-3 months, with significant gains by month 6. We provide monthly reports so you can track progress throughout.

What makes your SEO different?

We focus exclusively on local SEO for small businesses. Our approach emphasizes driving actual customers through your door rather than vanity traffic metrics.

Can I switch between SEO plans?

Yes. Give us 30 days' notice to shift between SEO tiers. We'll adjust scope and reporting to match the new plan while maintaining momentum.

Do you work with any industry?

We specialize in local service businesses like contractors, law firms, medical practices, and retail stores. If you serve customers in a specific geographic area, we can help.

Marshland Software