Custom Work for Phoenix Small Businesses
Beyond hosting and managed services, I solve technical problems for small businesses.
Automated SMS systems, custom integrations, Google Sheets workflows: whatever your business actually needs.
I'm not just a web developer. I'm a problem solver who understands technology and turns it into something that saves you time and money.
Every Business Has Unique Tech Needs
Your business doesn't fit in a box, and neither should your technology. Whether you need to automate repetitive tasks, connect disparate systems, or build something entirely custom, I've got you covered. I've helped clients replace expensive per-message SMS providers with flat-rate automation, automate hours of manual work, and build tools that major software companies couldn't provide.
Why do you need custom work?
Real work I've built for real businesses
Every business has unique challenges. Here are some of the custom projects I've created:
Automated SMS Systems
Built custom SMS automation for clients that replaced per-message pricing with a flat-rate setup. Appointment reminders, notifications, two-way messaging, and bulk campaigns, all integrated with existing business systems.
Google Sheets Automation
Custom Google Sheets systems with advanced formulas, scripts, and integrations. Automated reporting dashboards, inventory tracking systems, customer databases, and workflow tools that connect to other platforms.
System Integrations
Connected CRMs with email platforms, payment processors with accounting software, scheduling tools with notification systems. Made disparate tools work together seamlessly so data flows automatically where it needs to go.
Custom Automations
Built workflows that eliminate manual tasks—automatic lead routing, scheduled reports, data syncing, follow-up sequences, invoice generation, and more. Hours of work reduced to seconds.
API Integrations
Connected third-party services via APIs—payment gateways, shipping providers, marketing tools, communication platforms, and custom web services. Made your tools talk to each other.
Scheduling & Booking Systems
Custom appointment booking, resource scheduling, calendar integrations, automated reminders, and availability management. Tailored to fit your specific business model.
Document Generation
Automated invoice creation, contract generation, PDF reports, email templates with dynamic content, and document workflows. Stop creating the same documents manually.
E-commerce Customizations
Custom checkout flows, unique product configurations, shipping calculators, inventory sync between platforms, and specialized pricing logic. Make your store work exactly how you need.
Customer Portal Development
Built secure login areas where customers can access their data, download documents, submit requests, track orders, and manage their accounts. Self-service that reduces support load.
Email Automation Beyond Marketing
Transactional emails, notification systems, automated reporting, internal alerts, escalation workflows, and conditional messaging based on business logic.
Authentication & Access Control
Custom login systems, role-based permissions, SSO integrations, secure API access, and multi-factor authentication. Control who can access what in your systems.
Mobile & Native Apps
Native iOS and Android apps, cross-platform builds (React Native, Flutter), Progressive Web Apps, and responsive mobile web apps. I handle app-store publishing, push notifications, native integrations, and backend work when it's the right fit. Contact me to discuss feasibility and pricing.
Let's be honest about what I don't do
I'm not a massive enterprise consultancy with specialized departments. I'm a small, focused shop that's good at practical work for small businesses. Here's what I typically don't handle:
If you need something in these areas, I'm happy to refer you to specialists I trust. I'd rather be honest about my strengths than overpromise and underdeliver.
Need ongoing AI automation, not just a one-time build?
My Managed AI service handles the tools, API keys, workflows, and vendor management as a monthly retainer. Start with a one-week AI Audit to map your highest-ROI opportunities first.
How custom work works
No complex contracts, no corporate bureaucracy. Just straightforward problem-solving.
1. Tell Me Your Challenge
Reach out and describe what you're trying to accomplish or what problem you're facing. Don't worry about technical details, just explain the business need.
2. I Propose a Plan
I'll discuss options, explain what's possible, outline costs, and recommend the most practical approach. You'll understand exactly what I'm building and why.
3. I Build It
I handle all the technical implementation so you don't have to. You stay informed throughout the process, provide feedback, and approve major decisions.
4. I Support It
Once it's live, I make sure it works smoothly. Questions? Issues? Need tweaks? I'm here. Many clients add consulting work to their managed Care plans for ongoing support.
Technologies I work with
I'm platform-agnostic and work with whatever makes sense for your needs. Here are some of the tools and platforms I commonly integrate:
Google Workspace
Sheets, Docs, Drive, Calendar
Microsoft 365
Excel, SharePoint, Teams
Stripe & PayPal
Payment processing
Twilio
SMS & voice
Zapier & Make
Automation platforms
SQL
Database & workflows
Calendly & Acuity
Scheduling tools
WordPress & WooCommerce
CMS & e-commerce
Shopify
E-commerce platform
Sendy (hosted by Marshland Software)
Email marketing
QuickBooks & Xero
Accounting software
Slack & Discord
Team communication
Amazon Web Services
Infrastructure
Cloud Security
Identity, IAM, zero-trust reviews
Don't see what you need? I work with APIs and can integrate with almost any modern platform. Just ask.
How pricing works
Custom work is $120/hour with a $2,500 minimum and a 50% deposit before work is scheduled. You get a written scope and a stated price before I start.
Ongoing Support
Retainer or managed Care: Many clients add consulting to their managed Care plans for ongoing support, monthly improvements, and priority access.
Hosting
Hosting & infrastructure: Many custom builds need hosting, servers, or managed backend services. I'll review requirements, pricing, and maintenance needs with you before any work begins. Ask about hosting.
You'll always get a clear estimate before I start work. No surprise bills, no unexpected scope creep charges. You'll know what you're paying and what you're getting.
What my clients say
“Switching to Marshland Software to host my small medical practice site was among the easiest tasks on my never-ending to-do list. We switched from one of the big guys, and Marshland is saving us over 60%... without adding work!”
“Webhosting is crazy expensive! I just wanted a simple personal site, and wow! Most services charge extra for a domain. And SSL cert, whatever that means. Marshland was just a no brainer.”
“Josh did an exceptional job with our website buildout, SEO, and Google Business Suite setup. From start to finish, everything was handled professionally and efficiently. What really stood out was his attention to detail and making sure everything was optimized not just to look good, but to actually perform. Communication was excellent and timelines were met early. Highly recommend Josh for anyone looking to strengthen their online presence.”
“Josh did an outstanding job helping my Scottsdale based business, Post Care Partners. Josh fleshed out my brand identity, website design and development, stock image research, and various other business related research tasks such as researching the best phone solution for my company. He was extremely responsive, had quick turn around times and went out of his way to make sure everything was exactly what I want. I host my website with Josh and use him for all our technology needs. If you want exceptional work, great service and fair prices Josh is your solution!”
“I relearned HTML recently with the help of AI, but when it came time to put my site on the actual internet, I had no idea where to start. Marshland Software walked me through all the different website hosting options and helped me figure out which one made the most sense for me. Because of their guidance, I was able to get my site online smoothly and show it off to the world. Everything has been reliable and priced right. If you're new to launching a website, Marshland Software is absolutely worth it.”
Let's talk about your tech challenge
Have a problem you can't solve? A process you need to automate? A system you need to integrate? Tell me what you're trying to accomplish. I'll let you know if I can help, and if I can't, I'll point you toward someone who can.
No sales pitch, no obligation. Just an honest conversation about what's possible and what it would take to make it happen.
Custom Work FAQs
How do I know if I need custom development or if there's already a solution?
That's exactly what I help figure out. Often there's an existing tool that solves 80% of your problem with minimal customization. Other times, building something custom is actually cheaper and better than cobbling together multiple SaaS subscriptions. I'll be honest about what makes sense. If the answer is that you don't need custom work, I'll tell you that for free.
Do you sign NDAs?
Absolutely. I'm happy to sign reasonable non-disclosure agreements before discussing sensitive business processes or proprietary systems.
How long does a typical project take?
Small projects (simple integrations, basic scripts) often take 1-2 weeks. Medium projects (custom features, workflow automation) typically take 2-6 weeks. Large projects (comprehensive builds, complex applications) can take 2-4 months. I'll give you realistic timelines upfront.
What if I don't know exactly what I need?
That's totally normal. Most clients come to me with a business problem, not a technical specification. I'll talk through what you're trying to accomplish, ask the right questions, and propose a practical plan. You don't need to be technical: I translate business needs into working software.
Can you maintain and update what you build?
Yes. Many clients add what I've built to my managed Care plans for ongoing support, updates, and improvements. Or I can train your team to maintain it themselves if you prefer.
Do I own what you build for me?
Yes. Any custom code or systems I build specifically for you belong to you. You own it, you control it, and you can take it elsewhere if you leave. See the full terms on my ownership page.
What if the project needs to change midway through?
Requirements change, I get it. I work iteratively and stay flexible. If scope changes significantly, I'll discuss the impact on timeline and cost. No surprise bills, but I'll make sure expectations stay aligned.
Can you work with my existing developer/agency?
Sure. I'm happy to collaborate with your existing technical team, consult on specific challenges, or handle particular aspects of a larger project. I'm not territorial, I just want to help solve problems.
What happens if something breaks after you build it?
I stand behind my work. If something I built has a bug or issue, I'll fix it. For ongoing support and monitoring, I recommend adding it to a managed Care plan. But I'm not going to abandon you if something goes wrong.
Can you help with an idea I have for a startup/product?
Maybe. I occasionally work on early-stage product development, but I'm selective. My sweet spot is practical business work, not speculative ventures. That said, if you have a clear business model and realistic expectations, let's talk.