Tech Consulting & Custom Solutions

Beyond hosting and managed services, we solve complex technical challenges for small businesses.
From automated SMS systems to custom integrations, Google Sheets workflows to bespoke applications—if it can be built, we can build it.

We're not just web developers — we're problem solvers who understand technology deeply and translate it into practical solutions that save you time and money.

💡 Every Business Has Unique Tech Needs

Your business doesn't fit in a box, and neither should your technology. Whether you need to automate repetitive tasks, connect disparate systems, or build something entirely custom—we've got you covered. We've helped clients save 60% on SMS costs, automate hours of manual work, and build solutions that major software companies couldn't provide.

Why do you need tech consulting?

You know what you need to accomplish, but you don't know how to make the technology work. Maybe you need different systems to talk to each other. Maybe you're doing something manually that should be automated. Or maybe you have a business process that off-the-shelf software just can't handle.
Here's what happens without good tech consulting: You spend thousands on software that doesn't quite fit. You hire developers who don't understand your business. You waste hours every week on tasks that could run automatically. Or worse—you give up on solving the problem and just accept the inefficiency.
With the right tech partner, everything changes. We build custom solutions that fit your exact needs. We automate the tedious stuff. We integrate your systems so they actually work together. And we do it all in plain language, without the technical jargon or massive price tags.
Think of us as your technical code-pilot. You run your business, we handle the tech challenges that are slowing you down or costing you money.

Real solutions we've built for real businesses

Every business has unique challenges. Here are some of the custom solutions we've created:

Automated SMS Systems

Built custom SMS automation for clients that reduced costs by 60% compared to traditional providers. Appointment reminders, notifications, two-way messaging, and bulk campaigns—all integrated with existing business systems.

Google Sheets Automation

Custom Google Sheets solutions with advanced formulas, scripts, and integrations. Automated reporting dashboards, inventory tracking systems, customer databases, and workflow tools that connect to other platforms.

System Integrations

Connected CRMs with email platforms, payment processors with accounting software, scheduling tools with notification systems. Made disparate tools work together seamlessly so data flows automatically where it needs to go.

Custom Automations

Built workflows that eliminate manual tasks—automatic lead routing, scheduled reports, data syncing, follow-up sequences, invoice generation, and more. Hours of work reduced to seconds.

API Integrations

Connected third-party services via APIs—payment gateways, shipping providers, marketing tools, communication platforms, and custom web services. Made your tools talk to each other.

Scheduling & Booking Systems

Custom appointment booking, resource scheduling, calendar integrations, automated reminders, and availability management. Tailored to fit your specific business model.

Document Generation

Automated invoice creation, contract generation, PDF reports, email templates with dynamic content, and document workflows. Stop creating the same documents manually.

E-commerce Customizations

Custom checkout flows, unique product configurations, shipping calculators, inventory sync between platforms, and specialized pricing logic. Make your store work exactly how you need.

Customer Portal Development

Built secure login areas where customers can access their data, download documents, submit requests, track orders, and manage their accounts. Self-service that reduces support load.

Email Automation Beyond Marketing

Transactional emails, notification systems, automated reporting, internal alerts, escalation workflows, and conditional messaging based on business logic.

Authentication & Access Control

Custom login systems, role-based permissions, SSO integrations, secure API access, and multi-factor authentication. Control who can access what in your systems.

Mobile & Native Apps

Native iOS and Android apps, cross-platform builds (React Native, Flutter), Progressive Web Apps, and responsive mobile web apps. We handle app-store publishing, push notifications, native integrations, and backend work when it's the right fit. Contact us to discuss feasibility and pricing.

Let's be honest about what we don't do

We're not a massive enterprise consultancy with specialized departments. We're a small, focused team that excels at practical solutions for small businesses. Here's what we typically don't handle:

Enterprise-scale infrastructure: If you need a team to manage thousands of servers or build systems for millions of users, you probably need a larger firm.
Networking & network engineering: We don't provide dedicated on-premises network engineering services—complex WAN/LAN design, firewall architecture, or managed hardware networking for enterprise networks are outside our scope.
Data science & machine learning: While we can integrate AI services, we're not building custom ML models or doing advanced statistical analysis.
Hardware/embedded systems: We're software people, not hardware engineers.
Game development: Not our area of expertise.

If you need something in these areas, we're happy to refer you to specialists we trust. We'd rather be honest about our strengths than overpromise and underdeliver.

How tech consulting works

No complex contracts, no corporate bureaucracy. Just straightforward problem-solving.

1. Tell Us Your Challenge

Reach out and describe what you're trying to accomplish or what problem you're facing. Don't worry about technical details—just explain the business need.

2. We Propose Solutions

We'll discuss options, explain what's possible, outline costs, and recommend the most practical approach. You'll understand exactly what we're building and why.

3. We Build It

We handle all the technical implementation. You stay informed throughout the process, provide feedback, and approve major decisions—but we do the heavy lifting.

4. We Support It

Once it's live, we make sure it works smoothly. Questions? Issues? Need tweaks? We're here. Many clients add consulting work to their managed Care plans for ongoing support.

Technologies we work with

We're platform-agnostic and work with whatever makes sense for your needs. Here are some of the tools and platforms we commonly integrate:

Google Workspace

Sheets, Docs, Drive, Calendar

Microsoft 365

Excel, SharePoint, Teams

Stripe & PayPal

Payment processing

Twilio

SMS & voice

Zapier & Make

Automation platforms

SQL

Database & workflows

Calendly & Acuity

Scheduling tools

WordPress & WooCommerce

CMS & e-commerce

Shopify

E-commerce platform

Sendy (hosted by Marshland Software)

Email marketing

QuickBooks & Xero

Accounting software

Slack & Discord

Team communication

Amazon Web Services

Infrastructure

Cloud Security

Identity, IAM, zero-trust reviews

Don't see what you need? We work with APIs and can integrate with almost any modern platform. Just ask!

How we approach pricing

Every consulting project is different, so there's no one-size-fits-all pricing. But here's how we think about it:

Small Projects

1-10 hours of work: Simple integrations, basic automation, spreadsheet solutions, small scripts. Often $200-$2,000 depending on complexity.

Medium Projects

10-40 hours of work: Custom features, multi-system integrations, workflow automation, basic web applications. Typically $2,000-$10,000.

Large Projects

40+ hours of work: Complex applications, major integrations, custom platforms, comprehensive solutions. $10,000+ depending on scope.

Ongoing Support

Retainer or managed Care: Many clients add consulting to their managed Care plans for ongoing support, monthly improvements, and priority access.

Hosting

Hosting & infrastructure: Many custom solutions require hosting, servers, or managed backend services. We offer secure, scalable hosting options and will review requirements, pricing, and maintenance needs with you before any work begins. Ask about hosting.

We'll always give you a clear estimate before starting work. No surprise bills, no unexpected scope creep charges, no hourly rate games. You'll know what you're paying and what you're getting.

Let's talk about your tech challenge

Have a problem you can't solve? A process you need to automate? A system you need to integrate? Tell us what you're trying to accomplish. We'll let you know if we can help—and if we can't, we'll point you toward someone who can.

No sales pitch, no obligation. Just an honest conversation about what's possible and what it would take to make it happen.

Tech Consulting FAQs

How do I know if I need custom development or if there's already a solution?

That's exactly what we help figure out! Often there's an existing tool that can solve 80% of your problem with minimal customization. Other times, building something custom is actually cheaper and better than cobbling together multiple SaaS subscriptions. We'll be honest about what makes sense.

Do you sign NDAs?

Absolutely. We're happy to sign reasonable non-disclosure agreements before discussing sensitive business processes or proprietary systems.

How long does a typical project take?

Small projects (simple integrations, basic scripts) often take 1-2 weeks. Medium projects (custom features, workflow automation) typically take 2-6 weeks. Large projects (comprehensive solutions, complex applications) can take 2-4 months. We'll give you realistic timelines upfront.

What if I don't know exactly what I need?

That's totally normal! Most clients come to us with a business problem, not a technical specification. We'll talk through what you're trying to accomplish, ask the right questions, and propose practical solutions. You don't need to be technical—we translate business needs into technical solutions.

Can you maintain and update what you build?

Yes! Many clients add their custom solutions to our managed Care plans for ongoing support, updates, and improvements. Or we can train your team to maintain it themselves if you prefer.

Do I own what you build for me?

Yes. Any custom code or systems we build specifically for you belong to you. You own it, you control it, and you can take it elsewhere if needed (though we hope you won't!).

What if the project needs to change midway through?

Requirements change—we get it. We work iteratively and stay flexible. If scope changes significantly, we'll discuss the impact on timeline and cost. No surprise bills, but we'll make sure expectations stay aligned.

Can you work with my existing developer/agency?

Sure! We're happy to collaborate with your existing technical team, consult on specific challenges, or handle particular aspects of a larger project. We're not territorial—we just want to help solve problems.

What happens if something breaks after you build it?

We stand behind our work. If something we built has a bug or issue, we'll fix it. For ongoing support and monitoring, we recommend adding it to a managed Care plan. But we're not going to abandon you if something goes wrong.

Can you help with an idea I have for a startup/product?

Maybe! We occasionally work on early-stage product development, but we're selective. Our sweet spot is practical business solutions, not speculative ventures. That said, if you have a clear business model and realistic expectations, let's talk.

Marshland Software