Spot the Bot
One of these was written by a person. The other came straight out of an AI, no edits. Click the one you think is the bot.
Why unedited AI writing costs you customers
AI is genuinely good at first drafts. The trouble starts when the draft goes out untouched. Stock phrases like "We sincerely apologize for any inconvenience" read as nobody-home. Customers who feel like they are talking to a machine stop replying, stop booking, and stop trusting the reviews you answer.
The fix is not avoiding AI. It is a 60-second human pass: add the one detail only you would know, cut the filler, keep your own voice. That is exactly what we set up for clients in our AI Concierge service.
FAQ
Can people really tell when AI wrote something?
Often, yes. Unedited AI writing leans on the same stock phrases, over-apologizes, and stays vague where a human gets specific. Customers may not name the tell, but they feel it.
Should my business stop using AI to write?
No. AI drafts save real time. The fix is a human pass: add the specific detail only you know, cut the filler, and make it sound like you.